KUALA LUMPUR, June 5 -- Euromonitor International, a global market research company has released a new report on six themes reshaping consumer goods and services due to the coronavirus (COVID-19) pandemic.
This year, Euromonitor expects per capita global consumer expenditure to decline by approximately five per cent and the global economy to enter the worst recession since the Great Depression.
According to a statement, the report explores cross-industry themes to help companies strategise for and adapt to a new business landscape.
The themes are From Sustainability to Purpose; Hometainment and the New Experiential Consumer; Where and How Consumers Shop; Wellness Redefined; Innovation and the New ‘Core’; and, The ‘New Normal’: What’s Here to Stay?.
From Sustainability to Purpose sees initiatives move beyond ethical and eco-conscious to a holistic approach that creates social, environmental and economic benefits.
Rapid shift to e-commerce, click-and-collect options and the direct-to-consumer channel accelerate digital disruption involved in Where and How Consumers Shop theme.
Euromonitor analyses the implications of these six themes across health, beauty, fashion, beverages, food, home, retail, travel and restaurants, among other industries.
-- BERNAMA
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