KUALA LUMPUR, Sept 4 -- Outbrain, the world’s leading discovery and native advertising feed for the open web has launched its integration with Google’s Demand-Side Platform, Display & Video 360 to strengthen programmatic offerings.
The collaboration is to give marketers greater ability to capitalise on the benefits of Outbrain’s unique native inventory at scale, according to a statement.
“Display & Video 360 gives our customers efficient access to buy Outbrain’s premium native inventory, further heightening our investment in both the programmatic space and innovative native solutions for marketers,” said Outbrain senior vice-president (Strategy), Gilad de Vries.
“Our platform and offerings are constantly evolving to cater to the needs of modern advertisers and publishers, and our continued investments in unique deals and inventory packaging are a direct reflection of that,” added de Vries.
By connecting with Display & Video 360 through BidSwitch, Outbrain gives buyers a more efficient and direct route to provide consumers with premium ad experiences at scale.
Since acquiring Zemanta in 2017, Outbrain has continued its efforts to expand its programmatic offerings so that marketers are able to enjoy full flexibility in their buying strategies, across Outbrain’s premium inventory.
More information at https://www.outbrain.com.
-- BERNAMA
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