KUALA LUMPUR, Sept 18 -- More than half the global population is using the Internet in 2019, compared to 24 per cent in 2009, according to global market research company, Euromonitor International.
Smartphones are the go-to device for Internet access with 50 per cent of the global population using a mobile phone to connect this year.
In addition, consumers purchased more on mobile phones than any other device for the first time in 2018, spending US$2.7 trillion on products and services, said a statement. (US$1 = RM4.18)
“Widespread connectivity ushered in speed, convenience and instant access across life. Now, connected consumers have more power at their fingertips and companies are under pressure to deliver personalised experiences across all channels,” said Euromonitor International head of digital consumer, Michelle Evans.
She will uncover the most influential consumer segment of today’s digital world in a live webinar, ‘Five Key Traits Defining Connected Consumers’ on Sept 24 at 9 am CDT.
The research company in a survey, also found that industry professionals ranked artificial intelligence and Internet of Things as the top two technologies, impacting businesses over the next five years.
More information at https://www.euromonitor.com.
-- BERNAMA
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