LIVERAMP-CAROUSELL COLLABORATION ENHANCES FIRST PARTY DATA, CLOSED-LOOP REPORTING

KUALA LUMPUR, Sept 21 (Bernama) -- LiveRamp, a data collaboration platform has announced its partnership with Carousell Media Group, a retail media network in Asia for first-party data and closed-loop reporting enhancement.

According to a statement, Carousell is integrating LiveRamp’s data collaboration platform, which includes LiveRamp’s Authenticated Traffic Solution (ATS), to safely and securely support Carousell’s retail media network.

ATS allows Carousell to enhance addressability with LiveRamp’s pseudonymous, people-based identifier, RampID, increasing the value of Carousell’s media inventory across all channels.

It creates addressable audiences without third-party cookies or mobile identifiers, enabling people-based marketing in Chrome, Safari, Firefox and other browsers, preparing marketers for the post-cookie future while providing immediate results.

“Carousell has built one of the strongest e-commerce brands in Southeast Asia, and we are excited to partner with them as we showcase the power of authenticated identity and data collaboration in building sustainable paths forward,” said LiveRamp Managing Director, APAC, Frederic Jouve.

Meanwhile, Carousell Managing Director, JJ Eastwood said: “Our exciting new partnership with LiveRamp is all about creating a direct and dependable link between our advertisers’ data and our own. This means we can personalise ads, optimise strategies, and measure outcomes more effectively across our marketplaces.”

LiveRamp’s data collaboration platform supports Carousell’s retail media efforts, allowing Carousell to responsibly collaborate with brands and their agencies, and enable them to build awareness, improve engagement, and drive purchase consideration to increase return-on-ad-spend (ROAS) without compromising consumer privacy.

It also enables Carousell’s advertisers to enrich data with its unmatched partner network, including connecting data to over 500 platforms across social, television, programmatic, display and search.

A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases within organisations, between brands, and across its premier global network of top-quality partners.

-- BERNAMA