Buzzvil launches bubble-like ad inventory to tighten global ad-tech market presence

 KUALA LUMPUR, Aug 14 -- Buzzvil, a global leader of rewarded ads platform, has launched the world’s first bubble-like ad inventory, Pop, to tighten its grip in the global ad-tech market, including the United States (US), Taiwan and Japan.

The Softbank-backed company Buzzvil has over 100 global publishers, including South Korea's three major mobile carriers and membership operators such as OK Cashbag, L.Point, CJ ONE and Happy Point, as well as Japan’s largest railway company JRE and point operator Ponta.

In June, Buzzvil introduced Pop to its enhanced lineup of marketing solutions. This bubble-like unit will act as a shortcut utility tool, allowing the app user to use certain features and consume content of the app right from the home screen.

According to a statement, the unit also generates additional ad revenue for publishers by displaying rewarded ads, and a patent for this unit has recently been filed.

Buzzvil will apply for patents on a number of machine learning-based technologies, including a dynamic ad system that displays rewarded ads only to valuable customers, and systems that identify fraudulent users so marketers can optimise advertising costs, eventually allowing publishers to see optimal returns.

In the same statement, Buzzvil recently raised 20.5 billion Korean won (US$17 million) in series C from Mega-7 Club for its compelling reward-based ad tech that maximises ad revenue for publishers. (US$1 = RM4.19)

-- BERNAMA