KUALA LUMPUR, Feb 28 -- Validity, the most trusted name in customer data quality has entered into a definitive agreement to acquire email analytics and deliverability provider, 250ok.
According to a statement, the acquisition broadens Validity optimisation capabilities across the global ecosystem of email service providers.
250ok enables marketers to get more email delivered, the right way to targeted recipients and enjoy greater conversion and return on investment as a result.
The Validity for Email solution is strengthened with 250ok technologies and services including deliverability and reputation, engagement analytics, DMARC deployment, design previews, and, list validation.
Validity also brings together some of the top talents in the email industry to help ensure messages stay out of the spam folder.
Validity chairman and chief executive officer, Mark Briggs, said: “Our combined analytics platform, email expertise, and reach across the broadest set of email service providers brings enormous value to marketers across the world.”
More details at https://250ok.com
-- BERNAMA
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