KUALA LUMPUR, March 19 (Bernama) -- Technology company, The Trade Desk and TikTok have announced a new advertising partnership covering key Asia Pacific markets, allowing advertisers to directly access premium TikTok inventory across Asia-Pacific via The Trade Desk platform.
According to a statement, TikTok is the first short-form video platform to integrate its ad offerings with The Trade Desk, making this a unique industry-leading development for brands in the region.
TikTok, a destination for creating and discovering real, interesting and fun short-form mobile videos and brands, is excited with the opportunity to connect with millions of users on the platform.
The integration with The Trade Desk will make it easier for advertisers to incorporate TikTok into their campaigns. PepsiCo is the first client to access TikTok inventory via The Trade Desk, running a campaign for the Lays portfolio in Thailand, with the Mindshare media agency.
Campaigns that run on The Trade Desk Platform are pseudonymous, which means that they do not directly identify people. Clients and partners are prohibited from providing personal data into The Trade Desk platform, underlining TikTok’s commitment to privacy.
The partnership will also combine expertise in marketplace quality, blocking non-human impressions before they are purchased, thus ensuring brand safety. Currently, the partnership covers 11 Asia-Pacific markets (including Southeast Asia, India, Australia and Japan) as well as Russia.
-- BERNAMA
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