KUALA LUMPUR, June 7 (Bernama) -- Shopify Inc, a multi-channel commerce platform, has released its first global State of Commerce report with insights on what drives direct-to-consumer commerce and buying behaviour.
According to the report, it is a battle for brand loyalty, but the winners see more repeat buyers.
Over 62 million buyers worldwide have bought from the same Shopify store twice, with buyers purchasing 3.8 times on average from the same store.
Sales drop in February, November is the most popular shopping month worldwide, while January rings up the largest year-over-year growth outside of the holiday season.
The report also found that Americans shop most frequently, Germans the fastest and Japanese shoppers are the biggest spenders.
Geography also impacts how buyers purchase. Consumers in Brazil choose mobile over desktop, while buyers in Denmark, Ireland, Malaysia, Morocco, the Netherlands, New Zealand, Singapore and Vietnam purchase on tablets more than mobile.
Social media drives discovery but it is not where most shoppers buy. Online storefronts represent over 80 per cent of sales, followed by point of sale.
Merchants use Shopify to design, set up and manage their stores across multiple sales channels, including mobile, web, social media, marketplaces, brick-and-mortar locations and pop-up shops.
-- BERNAMA
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