KUALA LUMPUR, March 19 (Bernama) -- Technology company, The Trade Desk and TikTok have announced a new advertising partnership covering key Asia Pacific markets, allowing advertisers to directly access premium TikTok inventory across Asia-Pacific via The Trade Desk platform.
According to a statement, TikTok is the first short-form video platform to integrate its ad offerings with The Trade Desk, making this a unique industry-leading development for brands in the region.
TikTok, a destination for creating and discovering real, interesting and fun short-form mobile videos and brands, is excited with the opportunity to connect with millions of users on the platform.
The integration with The Trade Desk will make it easier for advertisers to incorporate TikTok into their campaigns. PepsiCo is the first client to access TikTok inventory via The Trade Desk, running a campaign for the Lays portfolio in Thailand, with the Mindshare media agency.
Campaigns that run on The Trade Desk Platform are pseudonymous, which means that they do not directly identify people. Clients and partners are prohibited from providing personal data into The Trade Desk platform, underlining TikTok’s commitment to privacy.
The partnership will also combine expertise in marketplace quality, blocking non-human impressions before they are purchased, thus ensuring brand safety. Currently, the partnership covers 11 Asia-Pacific markets (including Southeast Asia, India, Australia and Japan) as well as Russia.
-- BERNAMA
Thursday, 19 March 2020
Nippon Express, Sinotrans start Shanghai to Wuhan rail-based ‘Relief Supply Transport Service’
KUALA LUMPUR, March 19 (Bernama) -- The East Asia Region of Nippon Express Co Ltd has begun a rail-based ‘Relief Supply Transport Service’ from Shanghai to Wuhan, in collaboration with China’s largest integrated logistics company, Sinotrans Limited (Sinotrans).
According to a statement, the ongoing novel coronavirus outbreak has led to numerous restrictions being placed on shipments to Wuhan, with shipments by truck becoming particularly difficult.
In response to customer requests, Nippon Express has established the service to resolve the issue of transporting cargo to Wuhan by securing a rail transport route.
The service features dependable transport by rail in collaboration with Sinotrans. The rail transport allows Nippon Express to offer bulk transport, on-time operation and reliable lead times.
In addition, both Full Container Load (FCL) and Less than Container Load (LCL) services are available to suit all cargo volumes. FCL: daily to Wujiashan Freight Terminal in Wuhan, while LCL: weekly to Sinotrans warehouse in Caidian Economic Development District.
Service details are subject to change as business operations in Wuhan are being restored. Restrictions have also been placed on accepting cargo at the arrival station. Please inquire in advance for details.
Nippon Express remains committed to contributing to society through logistics as a global logistics company. More details at http://www.nipponexpress.com/
-- BERNAMA
According to a statement, the ongoing novel coronavirus outbreak has led to numerous restrictions being placed on shipments to Wuhan, with shipments by truck becoming particularly difficult.
In response to customer requests, Nippon Express has established the service to resolve the issue of transporting cargo to Wuhan by securing a rail transport route.
The service features dependable transport by rail in collaboration with Sinotrans. The rail transport allows Nippon Express to offer bulk transport, on-time operation and reliable lead times.
In addition, both Full Container Load (FCL) and Less than Container Load (LCL) services are available to suit all cargo volumes. FCL: daily to Wujiashan Freight Terminal in Wuhan, while LCL: weekly to Sinotrans warehouse in Caidian Economic Development District.
Service details are subject to change as business operations in Wuhan are being restored. Restrictions have also been placed on accepting cargo at the arrival station. Please inquire in advance for details.
Nippon Express remains committed to contributing to society through logistics as a global logistics company. More details at http://www.nipponexpress.com/
-- BERNAMA
Wednesday, 18 March 2020
Proximus extends 3-year contract of Synchronoss Personal Cloud platform
KUALA LUMPUR, March 18 -- Synchronoss Technologies Inc has renewed its contract to provide Proximus with the Synchronoss Personal Cloud platform.
According to a statement, the three-year contract extension means Proximus will continue to deliver the Synchronoss Personal Cloud through its existing freemium model.
Subscribers are able to securely back up, store and sync content from their laptops, tablets, PCs and smartphones to their own accounts in the cloud.
Broadband subscribers are given 10 gigabytes in free storage, as well as the option to pay €2.95 monthly for 100 gigabytes of storage or €9.95 for one terabyte. (€1 = RM4.80)
Subscribers decide whether backup happens automatically or manually, and they choose which file types – photos, videos, documents or all three – to include in their backups.
As Belgium’s largest telecommunications operator, Proximus has offered the Synchronoss platform to its broadband customers since 2015, via a white-label cloud offering.
Synchronoss Technologies Inc is a global leader and innovator of cloud, messaging, digital and IoT products. More details at https://synchronoss.com/solutions/cloud/
-- BERNAMA
According to a statement, the three-year contract extension means Proximus will continue to deliver the Synchronoss Personal Cloud through its existing freemium model.
Subscribers are able to securely back up, store and sync content from their laptops, tablets, PCs and smartphones to their own accounts in the cloud.
Broadband subscribers are given 10 gigabytes in free storage, as well as the option to pay €2.95 monthly for 100 gigabytes of storage or €9.95 for one terabyte. (€1 = RM4.80)
Subscribers decide whether backup happens automatically or manually, and they choose which file types – photos, videos, documents or all three – to include in their backups.
As Belgium’s largest telecommunications operator, Proximus has offered the Synchronoss platform to its broadband customers since 2015, via a white-label cloud offering.
Synchronoss Technologies Inc is a global leader and innovator of cloud, messaging, digital and IoT products. More details at https://synchronoss.com/solutions/cloud/
-- BERNAMA
Friday, 13 March 2020
Ground Labs appoints Nellie Manktelow as CEO
KUALA LUMPUR, March 13 -- The global expert in sensitive data discovery, Ground Labs has appointed Nellie Manktelow as Chief Executive Officer (CEO), effective immediately.
In the same statement, the company also announced that co-founders Peter Duthie and Stephen Cavey have assumed the Chief Technology Officer and Chief Evangelist roles, respectively.
Manktelow comes from a deeply rooted background in investment banking, previously working at European banks in Singapore, Hong Kong and London for over 12 years.
Before joining Ground Labs, she was the Director of Business Management at the Royal Bank of Scotland, responsible for the Asia Pacific region.
In Ground Labs, she has helped the company grow aggressively year-over-year in both revenue and headcount.
She has conducted business development research in key target markets, opened subsidiary entities in EMEA, North America and ANZ regions and helped place Ground Labs on the global map.
In tandem with Manktelow’s appointment, Ground Labs has recently tapped Nazirah Akhtar as Head of Finance, Daphne Chaing as Head of Human Resources and Greg Kopotic as Global Head of Marketing, expanding its bench of veteran leaders.
-- BERNAMA
In the same statement, the company also announced that co-founders Peter Duthie and Stephen Cavey have assumed the Chief Technology Officer and Chief Evangelist roles, respectively.
Manktelow comes from a deeply rooted background in investment banking, previously working at European banks in Singapore, Hong Kong and London for over 12 years.
Before joining Ground Labs, she was the Director of Business Management at the Royal Bank of Scotland, responsible for the Asia Pacific region.
In Ground Labs, she has helped the company grow aggressively year-over-year in both revenue and headcount.
She has conducted business development research in key target markets, opened subsidiary entities in EMEA, North America and ANZ regions and helped place Ground Labs on the global map.
In tandem with Manktelow’s appointment, Ground Labs has recently tapped Nazirah Akhtar as Head of Finance, Daphne Chaing as Head of Human Resources and Greg Kopotic as Global Head of Marketing, expanding its bench of veteran leaders.
-- BERNAMA
Thursday, 12 March 2020
Trax acquires Survey.com, creates closed-loop merchandising system for physical retail
KUALA LUMPUR, March 12 -- Singapore-based Trax, a computer vision and analytics solutions provider for retail has announced its acquisition of Survey.com, a provider of prescriptive sales activation and merchandising services for emerging/mid-market consumer packaged goods (CPG) brands.
According to a statement, Trax will combine both companies’ industry-leading technologies, product offerings and customer delivery to create a first-of-its-kind closed-loop merchandising system for physical retail.
This will enable CPG brands and grocery retailers to harness a computer vision powered, on-demand labour solution to immediately address important merchandising needs in any store, at any time.
Global retailers and consumer goods manufacturers leverage Trax’s in-store execution and retail analytics solutions to better manage on-shelf availability and optimise merchandising.
These solutions are powered by proprietary fine-grained image recognition algorithms which convert photos of retail shelves into granular, actionable shelf and store-level insights.
Trax chief commercial officer and co-founder, Dror Feldheim said: “With Survey joining Trax, we will strengthen our leadership in prescribing best-in-class, data-driven in-store strategies to brands and retailers, and become a differentiated provider of on-demand sales activation and merchandising services to the entire spectrum of CPG brands.
“In addition, this acquisition allows Trax to serve the unique needs of emerging/mid-market brands, a segment that is a significant source of growth in CPG today. We are truly excited to welcome Survey.com to the Trax family.”
-- BERNAMA
According to a statement, Trax will combine both companies’ industry-leading technologies, product offerings and customer delivery to create a first-of-its-kind closed-loop merchandising system for physical retail.
This will enable CPG brands and grocery retailers to harness a computer vision powered, on-demand labour solution to immediately address important merchandising needs in any store, at any time.
Global retailers and consumer goods manufacturers leverage Trax’s in-store execution and retail analytics solutions to better manage on-shelf availability and optimise merchandising.
These solutions are powered by proprietary fine-grained image recognition algorithms which convert photos of retail shelves into granular, actionable shelf and store-level insights.
Trax chief commercial officer and co-founder, Dror Feldheim said: “With Survey joining Trax, we will strengthen our leadership in prescribing best-in-class, data-driven in-store strategies to brands and retailers, and become a differentiated provider of on-demand sales activation and merchandising services to the entire spectrum of CPG brands.
“In addition, this acquisition allows Trax to serve the unique needs of emerging/mid-market brands, a segment that is a significant source of growth in CPG today. We are truly excited to welcome Survey.com to the Trax family.”
-- BERNAMA
Monday, 9 March 2020
PSAV® to align portfolio of companies under new master brand
KUALA LUMPUR, March
4 -- PSAV, a global leader in event experiences will align its portfolio
of companies under a new master brand and assume the name, Encore.
According to a statement, the move will unify the brands to more
accurately depict the combined companies’ industry leadership, end-to-end event
capabilities and service excellence.
“Encore is a strong brand in our family of companies and
adoption of its name will better reflect the full suite of event capabilities
we provide,” said chief executive officer, Mike McIlwain.
“Together,
the brands in our portfolio provide creative, production, advanced technology
and staging services to customers all around the world. We are very excited to
begin this transition that strongly supports our mission to connect and inspire
audiences.”
With a global footprint
reaching more than 20 countries, PSAV has recorded tremendous growth in recent
years extending the solutions it provides customers to create event
experiences.
It has built a strong
portfolio of event experience capabilities with the recent acquisitions of
Encore Event Technologies and other leading brands such as Hargrove, Hawthorn,
KFP, FMAV and Eclipse.
The new brand will be
launched later this summer with an entirely new brand identity. Over the coming
months, the migration strategy for the complete portfolio of companies will be
defined, beginning with Freeman AV Canada, which will adopt the new brand name
on March-end.
More details at www.psav.com.
-- BERNAMA
Polyplastics offers DURANEX (R) PBT CG7030 for automotive applications
KUALA LUMPUR, March 3 -- The Polyplastics Group is offering an improved polybutylene terephthalate (PBT) grade, providing improved tracking resistance for a range of high-voltage automotive components.
DURANEX (R) PBT CG7030 is a
30 per cent glass-filled grade which also delivers strong dimensional stability
and highly stable electrical resistance and dielectric breakdown properties,
according to a statement.
The automotive industry is
undergoing drastic change with electrification gaining traction due to worldwide
efforts to reduce the use of fossil fuels and cut emissions. As car makers move
increasingly to electric vehicles, demand for high-voltage components is
expected to increase.
Polyplastics
conducted extensive testing of both PA 66 and PBT in temperature environments
ranging from -40 C to 140 C for electric car applications such as batteries,
power control units and motors/generators.
Since the properties of PBT
grades experience little change even in hot, moist environments, Polyplastics
determined that they are more suitable than PA66 for use in high-voltage
applications.
These results suggest that
using PBT could produce less variation in electrical properties when
environments change.
DURANEX (R) PBT CG7030 also
exhibits highly superior dimensional stability. Polyplastics reports that both
moisture absorption and dimensional change rates for PBT grades are around
one-tenth of the values observed for PA66-GF33 per cent.
-- BERNAMA
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