KUALA LUMPUR, July 15 (Bernama) -- Praytell has expanded into Asia with the opening of a Singapore office, marking the creative communications agency's latest step in its global growth strategy and strengthening its presence across North America, Europe, Asia and Australia.
According to the company in a statement, the new office will be led by industry veteran Debbie Chin, who joins Praytell as Executive Vice President, Asia. Based in Singapore, the regional hub will support global brands operating across Asian markets while helping Asian companies expand into the United States and other international markets.
Praytell Chief Executive Officer (CEO), Beth Cleveland said the expansion reflects Praytell's continued investment in growth, with the Singapore office combining the agency's global capabilities with regional expertise to deliver localised communications and storytelling for clients.
Chin brings more than 25 years of communications experience across London, Shanghai and Singapore, having worked with multinational brands including Unilever and Procter & Gamble. She joins from Weber Shandwick, where she led global communications for major consumer portfolios.
Praytell said its Singapore office will also strengthen collaboration within the Project Worldwide alliance by working alongside sister agencies George P. Johnson and DARKHORSE to provide integrated marketing, communications and brand experience services across the region.
Project Worldwide APAC CEO, Ben Taylor said adding Praytell's creative communications capabilities strengthens the alliance's regional offering and supports its strategy of delivering integrated marketing solutions for global brands.
Founded in 2010, Project Worldwide comprises 13 agencies, 45 offices and 2,300 employees globally. Praytell first entered the Asia-Pacific (APAC) region in 2021 with the launch of its Melbourne office and has since expanded into Sydney.
-- BERNAMA
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