IRDETO, ANYPOINT MEDIA PARTNER TO PROVIDE END-TO-END ADVERTISING PLATFORM

 

KUALA LUMPUR, Oct 24 (Bernama) -- Irdeto, the digital platform cybersecurity leader, has partnered Anypoint Media, the ad-tech company provider of FLOWER, a linear advertising platform for television (TV) & over-the-top (OTT) service providers worldwide.

In a statement, Irdeto said it has integrated Anypoint Media’s Flower Ad Server into its Server Side Ad Insertion (SSAI) product and onto its Android TV Hybrid Box offering.

Irdeto Chief Operating Officer of Video Entertainment, Andrew Bunten said the partnership with Anypoint Media will complement the company’s advertising offering and open the door for increased capitalisation on the growing broadcast and online advertising market in the  Asia Pacific region.

Meanwhile, Anypoint Media Chief Executive Officer, Won Baek said: “We are pleased to be partnering with Irdeto, to enable an end-to-end advertising solution that will work on OTT and hybrid set-top boxes alike, enabling publishers’ opportunity to generate increased advertising revenue lift on both their live and VOD content, using either CSAI or SSAI.”

Anypoint Media offers best-in-class addressable TV and OTT advertising solutions, with a proven track record of over seven years in commercial services for major Tier-1 accounts, such as SKB, LGU+ and Telkom Indonesia.

Dynamic Ad Insertion is an important part of publishers’ ad sales strategy and with Irdeto SSAI for OTT streams and Anypoint Media’s CSAI for Hybrid Set Top Boxes, a high quality, seamless experience is possible by making ad breaks addressable to give the user a more personalised advertising experience during live events on linear channels.

The new solution will enable customers to personalise advertisements based on individuals’ profiles, while also minimise the impact of ad blocking, and eliminate timeout and black screen during ad playback caused by device fragmentation.

By stitching the ads directly into the video content, providers can transition from content, to ad, and back to content, providing the same seamless user experience as live broadcast TV.

Each ad break is tailored to the audience, based on their viewing history, device, demographics and geographical location. Once the ad server has selected the ads, Irdeto SSAI stitches the ad into the content stream before reaching the viewer’s playback device.

-- BERNAMA