SERENDIPITY ARTS TO INTRODUCE THE BRIJ, FUTURISTIC ARTS AND CULTURE CENTRE

KUALA LUMPUR, Dec 21 (Bernama) -- Serendipity Arts has introduced its upcoming cutting-edge arts and culture centre, THE BRIJ, that will be a bridge that connects the world to the arts, and its transformational power.

According to a statement, THE BRIJ will dedicate space, time, and resources to create ground-breaking art that is transformational and meaningful by hosting multiple creative projects and expressions, based on the principles of innovation, sustainability, accessibility, and inclusion.

Outlining the idea behind THE BRIJ, Serendipity Arts’ founder and patron and THE BRIJ founder Sunil Kant Munjal said: “Our privileges always come with responsibility; this initiative is a responsibility and a passion project for us.”

“THE BRIJ stems from a responsibility we feel towards the arts; the way art is seen today, compared to how it was perceived in the region, prior to colonisation,” he said.

The centre named after and pays homage to the late Brijmohan Lall Munjal, an Indian industrialist and visionary, Sunil Kant Munjal’s father, consists of three essential elements that includes Education and Research, Multidisciplinary Experiences, and Innovation and Incubation with training, workshops, and residencies.

Among the many features that make this cultural centre unique are the twin driving forces of economy and sustainability, which aim to meet the Foundation’s aspiration to emerge as a catalyst for change, by creating employment opportunities, contributing to India’s and New Delhi’s cultural economy and attracting both Indian and international tourists.

The one-of-its-kind centre is currently under construction and will have a museum, an academy and workshop, gallery, library, arena and theatre among others.

The facility will also house a crafts centre and an artisanal village, where dying and fringe art and craft forms will be brought back to life, through research, practice, and incubation.

Through this centre, Serendipity Arts also hopes to spark conversations around the arts across the South Asian region worldwide, assimilating regional flavours, traditions, and cultures, while also building a sustainable artistic ecosystem.

-- BERNAMA