KUALA LUMPUR, May 17 (Bernama) -- NielsenIQ, a global information services company, has announced the launch of NielsenIQ Activate; a software-as-a-service (SaaS) solution enabling retailers to accelerate revenue opportunities via retail media and comprehensive customer insights that activate shoppers with personalised promotional offers.
“NielsenIQ Activate brings together the ability to achieve a granular view of customers across all channels and gather insights into the risks and opportunities for advertisements into a single platform,” said NielsenIQ Global Head of Retail Media, Xavier Facon in a statement.
“This will easily allow retailers to launch campaigns based on predictive audience building and collect measurements on the impact of ads across all channels while aligning with brand partners.”
NielsenIQ Activate comprises dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement.
This SaaS tool, part of the NielsenIQ Connect platform, will allow retailers to create sustainable revenues by monetising their retail media assets across physical and digital channels.
Additionally, retailers will be able to boost credibility with brands and inform them of the insights they need to command their customers’ attention, act on those insights, and measure the ROI of their activities across all channels.
Recognising that every retailer is different, NielsenIQ Activate offers retailers the capability to take retail media in-house and the flexibility to integrate it into their individual ecosystems.
Additionally, retailers will be able to build personas and precise audiences across thousands of customer attributes; and, gain out-of-the-box customer-centric omnichannel insights for better decision making, among others.
Combining capabilities from recent acquisitions, Precima and CiValue, allow NielsenIQ Activate to support personalisation capabilities that are incremental to NielsenIQ’s core capabilities, which the retail industry relies on for critical decision making and personalised experiences.
-- BERNAMA
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