KUALA LUMPUR, April 6 (Bernama) -- As Automobili Lamborghini moves to electrify its complete line-up in 2023 and 2024, the legendary super sports car Aventador is approaching its end of production.
In an unprecedented project, the Italian marque is auctioning the last Lamborghini Aventador LP 780-4 Ultimae Coupé ever produced and a one of one NFT, in collaboration with contemporary artists Krista Kim, Steve Aoki, and global brand storytelling agency [INVNT GROUP]™.
According to a statement, the Lamborghini ‘Ultimate’ drop is the world’s first supercar 1:1 NFT, marking the end of a successful era for Lamborghini and moving the raging bull forward into the digital era.
For the first time, Lamborghini is auctioning a super sports car linked to an exclusive NFT, before the top model of the Italian luxury brand becomes a V12-powered plug-in hybrid.
The lucky collector will be part of the brand’s iconic legacy and will have access to VIP utilities, which include exclusive virtual previews of future limited edition Lamborghini models, a private tour of the Museo Lamborghini, and a virtual ‘Meet and Greet’ with Steve Aoki and Krista Kim, plus other VIP benefits.
There will only be one collector who will own the ultimate 1:1 NFT Lamborghini collectible that can be shared across generations to come.
The drop is the world’s first NFT ever to be auctioned with a physical super sports car. Lamborghini, Krista Kim, and Steve Aoki, all leaders in their own fields, will redefine the supercar and NFT space and bridge the gap between the physical and virtual world.
The sale will be hosted in a dedicated online auction by RM Sotheby’s, the world’s foremost collector car auction house.
Krista Kim is creating the visual artwork for the NFT. It will feature her infamous Mars House & her signature gradient work. Her gradients will also appear in the bespoke customisation of the physical Lamborghini Aventador Coupé, made possible through Lamborghini’s Ad Personam programme.
Steve Aoki will provide the custom developed track for the NFT, an exclusive soundtrack for the physical car inspired by the last Aventador and will consult on the design of the NFT and physical car customisation.
These three iconic brands, in partnership with [INVNT GROUP] and its portfolio of disciplines, came together to creatively develop the NFT.
The Last Aventador Coupé and 1:1 NFT is a celebration of the automaker’s achievements in technology, design and engineering as they take their iconic legacy into the future.
The NFT & exclusive Lamborghini Aventador LP 780-4 Ultimae Coupé will be auctioned by RM Sotheby’s on April 19.
More details at www.invntgroup.com.
-- BERNAMA
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