KUALA LUMPUR, July 8 -- With proven theme park success in Europe, an award-winning creative team, patented technologies, and access to global real estate in prime tourist destinations, Falcon’s Beyond Global™ LLC has launched as a fully integrated enterprise to propel story-driven, experiential entertainment worldwide.
According to a statement, until now, it has proven almost impossible for most IP franchises to rapidly deploy across media content, consumer products, and hardest of all, themed location-based entertainment, all at once.
“Falcon’s Beyond Global represents the ultimate combination of unlimited storytelling potential, agile and flexible real estate scalability, and imaginative expansion into a multitude of categories,” said chief executive officer of Falcon’s Beyond Global and founder of the original Falcon’s Creative Group, Cecil D. Magpuri.
The new enterprise, supercharged by a joint venture with Meliá Hotels International, will be the only vertically-integrated entertainment powerhouse able to simultaneously activate an intellectual property across the full transmedia spectrum — with the potential to transform the US$440 billion hospitality and entertainment category. (US$1 = RM4.170)
Meliá, the world’s #1 leisure hotel group with over 390 properties in 40 countries, many in prime beach destinations, is jointly developing theme park + resort combos with Falcon’s Beyond at flagship properties on multiple continents.
Falcon’s Beyond was formalised this May when leading attraction design & master-planning firm Falcon’s Creative Group united with themed-entertainment company Katmandu Group.
This powerful combination has instantly created the only fully integrated source for simultaneous entertainment IP activations — from streaming media development to theme park site acquisition; master planning to brick-and-mortar projects; immersive ride & attraction design to merchandise creation; right through world-class park & resort operation.
Meanwhile, Executive Chairman of Falcon’s Beyond Global and co-founder of Katmandu Group, Scott Demerau said: “Through our partnership with Meliá, we have created a new playbook for building cost-effective, ‘Big-Experience, Small-Footprint’ theme parks, from beach resort communities to mixed-use entertainment spaces.”
With its expertise in intellectual property expansion, licensing, and immersive experiences, Falcon’s Beyond Global has unprecedented power to turn imagined worlds into reality — inspiring wonder in audiences and guests, with memories to last a lifetime.
More details at www.falconsbeyondglobal.com.
-- BERNAMA
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