KUALA LUMPUR, April 15 (Bernama) -- SweeGen has announced its next generation Bestevia Rebaudioside M (Reb M) stevia sweetener is in the final phase before the European Union publishes the approval in a few months.
In anticipation of the published approval, SweeGen is fast tracking the commercial scale up of the non-GMO Bestevia Reb M at its manufacturing facility in Europe.
The regulatory step is the last hurdle to satisfying the demand for the highly sought-after stevia sweetener in the EU, according to a statement.
For the past few years, the company has been collaborating with major food and beverage manufacturers in Europe to explore application developments for creating sweet taste innovations. Now, the products are near ready to launch on the market.
In conjunction with the anticipated Reb M approval, Sweegen launched its new Food and Beverage Applications Center in London in January, whereby the Center will be home to sugar reduction product development for brands in Europe.
It will also serve as a creative centre to explore and discover product innovations motivated by consumer trends and regional tastes.
“Reaching this last stage in the EU regulatory approval process for our Bestevia Reb M is a key milestone in our journey to inspire new product launches, and provide confidence for brands that are in their final phases for creating great tasting, reduced sugar and healthier products,” said senior director of business development, EMEA, Michael Halvorsen.
“Our new creative centre in London allows us to help our customers reach their sugar reduction goals with new product innovations, and our European manufacturing facility in Europe enables the rapid commercialisation of 3,000 metric tonnes of high-purity stevia per year.”
SweeGen is the first company to receive the European Food Safety Authority panel’s safety status for any steviol glycoside produced by alternative and sustainable technologies.
To achieve high purity clean-tasting stevia leaf sweeteners, SweeGen uses a bioconversion process starting with stevia leaf. This process enabled SweeGen to obtain the Non-GMO Project verification for its Bestevia stevia sweeteners in the US market.
-- BERNAMA
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