EUROPE, US COMPANIES GROWTH CONFIDENT OUTSIDE HOME MARKETS -- STANDARD CHARTERED RESEARCH

KUALA LUMPUR, March 12 (Bernama) -- CFOs and Treasurers in the United States, the United Kingdom, Germany and France face indicate that, despite uncertainty caused by the global pandemic and its associated economic repercussions, overseas markets remain key to growth.

This is according to a second research study by Standard Chartered on the international growth strategies and challenges.

According to a statement, the study also revealed incremental emphasis towards investing in digital technology, unlocking trapped cash and increased focus on environmental, social and governance (ESG) issues in relation to trade and supply chains.

Since the first study six months ago, respondents have indicated increased business confidence in growth across borders, where 42 per cent see the best growth opportunities outside of their home markets.

Asia remains a major growth region (with over 85 per cent operating and implementing in Asia or considering it for business activities).

Africa and the Middle East also saw marginal increase (up four per cent) as potential growth markets over the next six to 12 months.

Despite the ambition to expand internationally, understanding the regulatory requirements in overseas markets remains the greatest obstacle (35 per cent) for companies looking to expand or strengthen their international operations.

This is followed by the need to build relationships with suppliers and adapt supply chain logistics (21 per cent).

As companies look ahead into a post-pandemic environment, the respondents’ top three priorities have indicated slight shifts away from issues including supply chain failure and the need for liquidity to an increase in investing in digitisation to mobilise liquidity and ESG.

-- BERNAMA