WASABI UNVEILS SECOND DIGITAL CAMPAIGN WITH CRITICAL MESSAGE FOR BUSINESS LEADERS

KUALA LUMPUR, Feb 24 (Bernama) -- Wasabi, the hot cloud storage company, has launched its second digital campaign (#MigrateWithNate) featuring ‘Nate’, the IT guy returning with another critical message for business leaders: “Can you see that you are overpaying for your data storage, but migrating to Wasabi can save you thousands a year?”

According to a statement, Nate is back with his CFO Kate to show businesses just how much money they can save when choosing Wasabi.

Wasabi continued to work with digital marketing firm WalkWest along with viral content creator Penn Holderness of The Holderness Family, who served as creative lead for the marketing campaign, aimed at urging IT professionals to take another look at the cost behind storing their data with large cloud storage vendors like Amazon.

This is a follow-up to Wasabi’s pilot ‘Migrate with Nate’ digital campaign which experienced success with over two million video views and impressions.

In the ballad, Nate partners with Kate, who both are urging their boss to reconsider their cloud storage vendor, as it’s costing US$80,000 a month. (US$1 = RM4.039)

IT directors and heads of organisations, like CFOs, can rest assured that migrating to Wasabi will not only save them money but also give them peace of mind that they are storing their data securely while having scalability to manage the exponential data growth that is going to happen.

-- BERNAMA