KUALA LUMPUR, July 22 -- Seiko Watch Corporation opened a new chapter in the 60-year history of the Grand Seiko brand with the inauguration of an entirely new studio, dedicated for Grand Seiko's mechanical watch production.
The studio was declared open on July 20, in a ceremony that took place simultaneously at the Wako building, a retail establishment of Seiko Holdings Corporation in Tokyo and at the studio in Shizukuishi, Iwate Prefecture.
In Tokyo, Seiko Watch Corporation Chairman and CEO, Shinji Hattori was joined by the studio's architect, Kengo Kuma, while in Shizukuishi, the Governor of Iwate Prefecture, Takuya Tasso, participated alongside the studio's directors.
Hattori said: “The studio provides the ideal environment for our craftsmen and women to bring Grand Seiko's mechanical watches to life and for the next generation of watchmakers to be trained and their skills developed.”
Explaining his design, Kuma said: “Grand Seiko's view of the importance of nature is reflected in every corner of its design and construction. I greatly enjoyed the challenge of making the clean room, where watches of the highest precision are assembled, from wood.”
The studio also incorporates an exhibition space where visitors can immerse themselves in Grand Seiko's history and explore the manufacturing characteristics of Grand Seiko's mechanical watches.
Events will be held at which visitors can try their hand at assembling a mechanical watch in a dedicated space known as the Studio Seminar Room.
In addition, a Grand Seiko watch made exclusively for, and at the studio, will be presented and available for purchase. It is a limited-edition Hi-beat 36000.
More details at https://www.grand-seiko.com/global-en/special/studio-shizukuishi/
-- BERNAMA
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