Sunday 29 December 2019

Mary Kay inspires beauty trends at European Spring/Summer 2020 Fashion Weeks




KUALA LUMPUR, Dec 20 -- Mary Kay continues to make its mark on the beauty industry by inspiring beauty trends at Spring/Summer 2020 Fashion Weeks in Europe.

“As an innovator of beauty trends, Mary Kay along with beauty artists, unveiled 2020 runway looks throughout fashion weeks in Europe,” said Mary Kay (European Region) president, Tara Eustace.

Mary Kay Inc has partnered with Ukrainian and Belarus Fashion Weeks, Mercedes-Benz Fashion Week Russia as well as Bratislava Fashion Days in Slovakia and Czech Republic.

Designers, influencers, celebrities, makeup artists, beauty bloggers and editors attended all five events where Mary Kay was the official beauty partner for the spring/summer 2020 fashion week season.

Held in Kyiv, Ukraine between Aug 31 and Sept 4, Ukrainian Fashion Week kicked off the Mary Kay sponsored events in Europe, supporting women diagnosed with breast cancer.

Bratislava Fashion Days by Mercedes-Benz was next in Bratislava, Slovakia on Sept 16 until 19, and Prague, Czech Republic on Oct 5 to 6. For the second year in a row, Mary Kay Slovakia was the Official Makeup Artist for the event.

The largest fashion event in Eastern Europe, Mercedes-Benz Fashion Week Russia (MBFW Russia) was held in Moscow on Oct 15 to 19. Mary Kay Russia has been the Official Makeup Artist of the MBFW Russia for seven years in a row.

The Belarus Fashion Week (BFW) held in Minsk on Oct 17 until 20, wrapped up a successful fashion week season for Mary Kay in Eastern Europe. Mary Kay was BFW Official Makeup Artist for the seventh season in a row.

-- BERNAMA

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