Tuesday 5 November 2019

Sweeter deal: PureCircle's latest stevia leaf variety yields more ingredients

KUALA LUMPUR, Nov 5 -- The world’s leading producer of stevia sweeteners, PureCircle is now expanding use of a new stevia leaf variety, providing significant advantages compared to previous generations of stevia plants.
Carefully cultivated by PureCircle and successfully field-tested, this new stevia varietal yields greater quantities of great-tasting next generation stevia ingredients.
This breakthrough enhances the company’s production efficiency and further improves its ability to deliver a sustainable supply of these next generation stevia leaf ingredients to food and beverage companies.
With that greater yield, this new stevia variety provides further cost effectiveness as greater quantities of ingredients can be sourced from each leaf.
This year, 20 per cent of PureCircle’s stevia plants comprised this new variety, and the company plans to switch 90 per cent of its stevia crop to this variety next year.
PureCircle chief executive officer, Maga Malsagov said: “We are excited about our expansion programme for our latest stevia varietal. It is the result of, and a testament to, our world-class agronomy and innovation.
“This further enhances our ability to provide food and beverage companies access to the best tasting content from the leaf, offering them a globally scaled supply and a cost-efficiency which has never before been possible.”

-- BERNAMA

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