PureCircle sweetens renewal agreement with Merisant over stevia supply

KUALA LUMPUR, May 17 (Bernama) -- PureCircle, the world’s leading producer and innovator of stevia sweeteners has entered into a new stevia supply agreement with Merisant, to ensure its long-term supply of the best-tasting stevia ingredients.

“This new agreement will benefit both companies, assuring Merisant an expanded supply of next generation stevia sweeteners and assuring PureCircle a growing stream of sales to Merisant for its great-tasting stevia ingredients,” said PureCircle chief executive officer, Maga Malsagov.

It focuses on the supply to Merisant of PureCircle’s next generation stevia sweetener ingredients like Reb M. PureCircle’s Reb M is a next generation zero-calorie sweetener from the stevia leaf with sugar-like taste.

According to a statement, Merisant, one of the world’s leading producers of low- and zero-calorie tabletop sweeteners has been a partner and customer of PureCircle for the last 10 years. Its sweetener products are sold in more than 90 countries worldwide.

Merisant’s new and innovative tabletop sweeteners include Canderel and Equal with Stevia, PureVia and Whole Earth. Both PureVia and Whole Earth use PureCircle’s next generation stevia.

Tabletop sweeteners also sold broadly in supermarkets and other retail stores where Whole Earth, PureVia, and Canderel and Equal with Stevia are posting double-digit sales gains.

For more information, contact https://purecircle.com.

-- BERNAMA