Thursday, 19 January 2017

SHISEIDO ACQUIRES A U.S.-BASED START-UP, MATCHCO, THROUGH ITS REGIONAL HEADQUARTERS, SHISEIDO AMERICAS

 NEW YORK, Jan 19 (Bernama-BUSINESS WIRE) -- Shiseido Company, Limited ("Shiseido"), announced today that its regional headquarters and consolidated subsidiary, Shiseido Americas Corporation (Delaware, USA; "SAC"), has acquired MATCHCo (California, USA), a privately-held company utilizing revolutionary technology and innovative digital tools to provide consumers with individually customized foundation at scale.

The synergy of MATCHCo’s innovative digital tools and Shiseido Group’s R&D capabilities will help to enhance a business model that captures a major consumer trend: cosmetics customization.
http://mrem.bernama.com/viewsm.php?idm=28301

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