REDWOOD CITY, Calif, Jan 26 (Bernama-BUSINESS WIRE) -- PubMatic, the automation solutions company for an open digital media industry, today announced that 2016 financial results reflect the highest levels of revenue, profit and free cash flow performance in its ten-year history, with an Adjusted EBITDA margin over 30%. Last year was the fourth year in a row that PubMatic achieved operating profitability (based on Adjusted EBITDA), and the company’s operating profit per full time employee (FTE) is now among the top tier in the “ad tech” space. Key drivers of the company’s strong financial results include increased adoption of header bidding, increased mobile and video monetization and PubMatic’s renewed commitment to customer satisfaction.
PubMatic launched its header bidding technology globally in 2012, and it now represents over 75% of all of PubMatic’s available impressions. Publishers utilizing PubMatic’s header bidding technology have often realized CPM increases exceeding 50%. Advanced mobile monetization strategies such as private marketplaces and header bidding, according to its recently released 2016 Quarterly Mobile Index (QMI), resulted in average PubMatic mobile eCPMs increasing by over 30% for mobile web and 16% for mobile app year-over-year. As such 75 % of PubMatic’s impressions were generated via mobile devices while the company realized over 25% of marketer spend placed against video in Q4 2016.
PubMatic launched its header bidding technology globally in 2012, and it now represents over 75% of all of PubMatic’s available impressions. Publishers utilizing PubMatic’s header bidding technology have often realized CPM increases exceeding 50%. Advanced mobile monetization strategies such as private marketplaces and header bidding, according to its recently released 2016 Quarterly Mobile Index (QMI), resulted in average PubMatic mobile eCPMs increasing by over 30% for mobile web and 16% for mobile app year-over-year. As such 75 % of PubMatic’s impressions were generated via mobile devices while the company realized over 25% of marketer spend placed against video in Q4 2016.
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