According to the report, ‘Top 10 Global Consumer Trends for 2017’, authenticity is a standout consumer value in 2017, heralded by everyone from changemakers and celebrities to supermarkets and chefs. In the conscious debate about what actually counts as authentic, companies make efforts to ensure authenticity is part of this reach for the real. Examples vary from Airbnb’s Guidebooks feature, which lets owners share local information, to food apps helping consumers know more about what they’re buying, and tour operators who promote their unplugged vacations to help consumers get away from “synthetic” digital life.
“Consumers are now more demanding of products, services and brands than ever before and are using digital tools to articulate and fulfil their needs. They want authenticity in what they buy and expect elements of personalisation in mass produced as well as upscale items”, states author, Euromonitor International’s Consumer Trends Editor, Daphne Kasriel-Alexander.
“Consumers are now more demanding of products, services and brands than ever before and are using digital tools to articulate and fulfil their needs. They want authenticity in what they buy and expect elements of personalisation in mass produced as well as upscale items”, states author, Euromonitor International’s Consumer Trends Editor, Daphne Kasriel-Alexander.
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