-Selection of ContentWise is key to implement SK Broadband “Customer Value Innovation” strategic initiative.
-SK Broadband customers will be able to select their favorite viewing style and get individually personalized content and menu selections based on their preferences and activity.
LOS ANGELES, Sept 14 (Bernama-BUSINESS WIRE) -- SK Broadband, the leading broadband and multimedia entertainment provider in Korea selected ContentWise, the TV UX automation, personalization, analytics and metadata experts, to provide the personalization and UX automation software for its newly re-architected multimedia entertainment services.
This press release features multimedia. View the full release here:https://www.businesswire.com/news/home/20180913006133/en/
SK Broadband recently-announced revamping of its multimedia service starts with the customer at the center and stretches traditional approaches to packaging and delivering of content to meet the individual preferences of each customer.
For the first time in IPTV, SK Broadband has made it possible for customers to choose their favorite viewing style. As a result, when customers turn on B tv, they will engage in a completely different experience based on the fact that they have selected a household profile, a VOD live profile or a Kids profile. After the initial setup, all user experience, including menu configuration, recommended content and events are customized according to the customer's viewing history and behavior.
As Chang Wan You, VP of Head of Media Business HQ at SK Broadband said: “We now need to provide services and content tailored to our customers by analyzing consumption trend data for each customer. SK Broadband ultimately wants to deliver 4.6 million different home pages to each of our 4.6 million customers of B tv.”
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