KUALA LUMPUR, Sept 3 (Bernama) – In celebrating Malaysia’s 55th anniversary and 61 years of independence, as well as May 9 and the events following it, Grab Malaysia (Grab) has released a short film as part of its ‘My New Malaysia’ campaign.
Grab, in a statement today, said the short film takes viewers through the eyes of different young characters, and these characters pay homage to those who have been – and are still – championing for change in the country.
Besides the film’s release, the campaign hopes to empower Malaysians to use technology to address everyday needs and boost local entrepreneurs’ income as the country moves forward into the digital economy.
In addition to this, the campaign will also see Grab partnering with local songwriters to write and produce a love song. The song will then debut on Grab’s various social media platforms in time to celebrate Malaysia Day.
“We hope that with the rakyat’s support and participation in this year’s activities, we are able to work hand in hand to help make this ‘New Malaysia’ a reality, through better accessibility of transport options or growth opportunities for micro-entrepreneurs through our GrabFood and GrabPay platform,” said Grab Malaysia country marketing head Iris Chang.
Meanwhile, Grab and RIUH will join forces to celebrate Malaysian creativity in hosting a special ‘RIUH x Grab Malaysia Day’ weekend, which will be a cashless event powered by GrabPay.
To watch the short film and get more information about the campaign, visit grb.to/MyNewMalaysia ., visit grb.to/MyNewMalaysia .
-- BERNAMA
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