MIKIMOTO ANNOUNCES LAUNCH OF NEW HIGH JEWELLERY COLLECTION, "JEUX DE RUBANS," AT PARIS STORE

TOKYO, July 6, 2018 /Kyodo JBN-AsiaNet/ --

As part of Paris Fashion Week Haute Couture Fall/Winter 2018/2019, K. Mikimoto & Co., LTD. has presented a new high jewellery collection, "Jeux de Rubans," at its Paris store.

2018 marks 125 years since Mikimoto's founder Kokichi Mikimoto succeeded in the cultivation of pearls. This year Mikimoto also had the honor of being made an official "Haute Joaillerie" member of the "Federation de la Haute Couture et de la Mode."

On Thursday, July 5, 2018, ahead of a scheduled Japan launch on September 29, the company reflected this accolade by making its store at 8 Place Vendome in Paris the venue for the premiere of Jeux de Rubans, a new collection of high Jewellery portraying the timeless motif of ribbons with a touch of luxurious whimsy. The store was lavishly decorated for the occasion in order to showcase Mikimoto's most dazzling new creations as Asia's only high jewellery brand.

About Mikimoto:
In 1893, Mikimoto's founder Kokichi Mikimoto succeeded in creating the world's first cultured pearl. Since then, for more than a century, the company continued to offer jewellery of exceptional quality. It is one of a few companies in the world with an integrated system from production to sales that enables it to ensure quality control and combine exquisite craftsmanship with sophisticated, modern design.

Its continuous dedication to Kokichi Mikimoto's lifelong dream, to adorn the necks of all women around the world with pearls, has earned the company the reputation as Japan's representative jeweller. Headquartered in Tokyo, Mikimoto is a globally respected Japanese fine jewellery house with a presence worldwide including Paris, New York, London, Beijing, Hong Kong, Singapore and Bangkok.

(Photo1: https://kyodonewsprwire.jp/img/201807055713-O1-al7XzS25)
(Photo2: https://kyodonewsprwire.jp/img/201807055713-O2-vN5VtR4N)
(Photo3: https://kyodonewsprwire.jp/img/201807055713-O3-55m7gZCi)

Official website: https://www.mikimoto.com/en/index.html

Source: K. Mikimoto & Co., LTD.

--BERNAMA