SINGAPORE, March 10 (Bernama-BUSINESS WIRE) -- South-East Asian viewers are far more likely to love a brand or buy a product after watching a video ad online than viewers in the US and Europe.
That’s according to data from Unruly Pulse™ - a new dashboard launched in beta today by video ad tech company Unruly. Data from the new platform - which provides unique insight into the emotional and brand trends of video advertising - found that 58% of ASEAN consumers reported having a more favourable view of a brand after watching an ad, compared with 41% in the US, 28% in the UK and 26% in Germany.
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