NEW YORK, March 1
(Bernama-BUSINESS WIRE) -- Light Reaction, a mobile-first performance advertising
business that is part of Xaxis, announced today it has named ad industry
veteran Bob Walczak as CEO. Walczak will guide the fast growing Light Reaction
business in its continuing development as it extends its product offerings,
technology capabilities, geographic footprint, and client roster. Light
Reaction currently serves more than 400 clients across 26 markets in North
America, Europe, Asia and the Middle East, providing highly accountable,
outcomes-based results for global brands. Current Light Reaction general
manager Paul Dolan will remain in a strategic advisory role.
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