KUALA LUMPUR, Jan 17 (Bernama) -- International actor Chris Hemsworth has sealed a partnership as Global Brand Ambassador with Swisse Wellness, Australia's No.1 brand in vitamins and supplements.
“We are looking forward to drawing out the core philosophy of our premium natural ingredients combined with the aspirations of living a better life and achieving one's personal goals,” said H&H Group Global Director of Marketing, Severine Brichard-Rooney, in a statement.
“Through Chris's ambassador role, we will work together to bring to life our heritage story and the foundations of our brand, and of course our signature line, 'Celebrate Life Every Day' (CLED),” she added.
Meanwhile, Hemsworth commented that the Swisse message of living healthier and happier aligned with his personal goals. He is looking forward to working with a company that shares these core values.
He joins the team of Swisse ambassadors with five others including highly-acclaimed Australian actress and long-term ambassador, Nicole Kidman, former international criketer, Ricky Ponting and celebrity chef, George Calombaris.
The global marketing campaign featuring Hemsworth will include television and advertising commercials, as well as content-led social media.
Headquartered in Australia, the company operates in 12 countries with more coming in the next 24 months.
-- BERNAMA
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