KUALA LUMPUR, March 30 (Bernama) -- The Shiga Prefectural Government
has produced 'The Premium Culinary Tour Shiga Prefecture', a publicity video to
promote the charms of Omi Beef, one of Japan's top three 'wagyu' beef brands on
March 30, 2018.
The video will be posted on YouTube in five languages -- English, Chinese (both traditional and simplified), Korean and Thai, a statement said.
The video retraces an event, titled a 'Journey to Fully Enjoy Omi Beef in Shiga Prefecture' which was held in December 2017 to promote Omi Beef and sightseeing spots in Shiga by inviting tour operators from Hong Kong and Singapore to the western Japan prefecture.
A statement said the four-day tour not only features all kinds of Omi Beef gourmet treats but also tourist attractions in Shiga Prefecture including a cruise on Lake Biwa; the hot spring resort of Ogoto Onsen; Enryakuji Temple on Mount Hiei and Hikone Castle.
The Omi Beef, Japan's oldest branded beef has its origin dating back 400 years and its history is considered long for well-known branded beef exported to Macao, Singapore, Thailand, the Philippines, Vietnam, Myanmar as well as Taiwan.
Shiga Prefecture organised this farm trip targeting Hong Kong and Singapore, where wagyu draws much attention and a great number of potential buyers to create a tour combining Omi Beef and sightseeing spots in the prefecture.
The farm trip aims to expand demand for inbound tourism via Kyoto, attract visitors to Shiga and boost consumption of Omi Beef.
Shiga Prefecture is neighbouring to the east of Kyoto and accessible from big cities, about 10 minutes from Kyoto and about 30 minutes from Osaka by train. The video can be viewed at https://www.youtube.com/channel/UCw69E1PLVCOCbgU0_2l9WsA
--BERNAMA
The video will be posted on YouTube in five languages -- English, Chinese (both traditional and simplified), Korean and Thai, a statement said.
The video retraces an event, titled a 'Journey to Fully Enjoy Omi Beef in Shiga Prefecture' which was held in December 2017 to promote Omi Beef and sightseeing spots in Shiga by inviting tour operators from Hong Kong and Singapore to the western Japan prefecture.
A statement said the four-day tour not only features all kinds of Omi Beef gourmet treats but also tourist attractions in Shiga Prefecture including a cruise on Lake Biwa; the hot spring resort of Ogoto Onsen; Enryakuji Temple on Mount Hiei and Hikone Castle.
The Omi Beef, Japan's oldest branded beef has its origin dating back 400 years and its history is considered long for well-known branded beef exported to Macao, Singapore, Thailand, the Philippines, Vietnam, Myanmar as well as Taiwan.
Shiga Prefecture organised this farm trip targeting Hong Kong and Singapore, where wagyu draws much attention and a great number of potential buyers to create a tour combining Omi Beef and sightseeing spots in the prefecture.
The farm trip aims to expand demand for inbound tourism via Kyoto, attract visitors to Shiga and boost consumption of Omi Beef.
Shiga Prefecture is neighbouring to the east of Kyoto and accessible from big cities, about 10 minutes from Kyoto and about 30 minutes from Osaka by train. The video can be viewed at https://www.youtube.com/channel/UCw69E1PLVCOCbgU0_2l9WsA
--BERNAMA
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