DENTSU PR TO PUBLISH LATEST EDITION OF AWARD-WINNING GUIDEBOOK, "COMMUNICATING: A GUIDE TO PR IN JAPAN," AVAILABLE FROM MARCH 1

TOKYO, Feb 22 (Bernama) -- 

Dentsu Public Relations Inc., the PR arm of Dentsu Group (Dentsu Inc.: TOKYO: 4324; ISIN: JP3551520004) announced on February 22 that from March 1, 2018, the eighth edition of its award-winning publication "Communicating: A Guide to PR in Japan" will be available on general release in both paperback and digital versions from Wiley Publishing Japan, a subsidiary of U.S.-based John Wiley & Sons (NYSE: JWA). As the world's third-largest economy, Japan represents an attractive prospect to many companies seeking to expand their business overseas. But the country's unique cultural and linguistic landscape can often mean that, in contrast to nearby business hubs like Hong Kong and Singapore, global norms of corporate communications do not necessarily apply. Full of information designed to help bridge this gap, "Communicating" is a must-read for PR practitioners, business managers, and media studies researchers with an interest in Asia. Compiled and edited by an international team of communications professionals, since its first publication in 1988, "Communicating" has consistently offered an in-depth English-language exploration of Japan's complex communications ecosystem. In 2015, the seventh edition received the International Public Relations Association's Golden World Award for Excellence. http://mrem.bernama.com/viewsm.php?idm=31256