REDWOOD CITY, Calif., July 28 (Bernama-BUSINESS WIRE) -- PubMatic,
the marketing automation software company for publishers, today
announced that in the first half of 2016, its mobile, video and native
platform spend grew more than 50 percent year-over-year. The company
went on to state that it is cash flow positive, following its third full
year of profitability in 2015. To capitalize on this momentum, veteran
digital media executive Jeff Hirsch has joined the company as Chief
Marketing Officer.
“Consumers continue to increase the time they spend on mobile devices and our focus on relevant solutions is resulting in significant upside for our customers,” said Rajeev Goel, Co-Founder & CEO of PubMatic. “Correspondingly, as the automation of media buying and selling matures, the demand for scalable and efficient direct deals has increased. Our enhanced ad decisioning is proving invaluable for these types of transactions. As a result of our focus on these industry trends, PubMatic achieved 12-month performance highs in daily run rate, daily Private Marketplace spend, and daily mobile monetization.”
http://mrem.bernama.com/viewsm.php?idm=27225
“Consumers continue to increase the time they spend on mobile devices and our focus on relevant solutions is resulting in significant upside for our customers,” said Rajeev Goel, Co-Founder & CEO of PubMatic. “Correspondingly, as the automation of media buying and selling matures, the demand for scalable and efficient direct deals has increased. Our enhanced ad decisioning is proving invaluable for these types of transactions. As a result of our focus on these industry trends, PubMatic achieved 12-month performance highs in daily run rate, daily Private Marketplace spend, and daily mobile monetization.”
No comments:
Post a Comment